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Real Time Bidding: A Definition of the Organizations Involved
A recent press release from Casale Media, Index Platform and Advertiser Perceptions revealed respondents want a clearer explanation on differentiators between RTB, private ad exchanges, supply side...
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Size Matters In Real Time Bidding — But How You Use it Matters Most
Real Time Bidding There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a thirsty crop of data brokers lining up to...
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Simpli.fi Welcomes Amber Benson As Vice President of Marketing
Simpli.fi is excited to welcome the newest addition to our leadership team. Digital marketing strategist and technology start-up veteran Amber Benson has joined us as our new VP of Marketing. With more...
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Why Don’t You Know Why? An Open Letter to Agencies Buying Programmatic Media
Here’s an awkward moment at a client meeting. You: Unfortunately, our campaign didn’t meet it’s goals. Client: Why? You: Um, we’re still analyzing the data. Here’s an equally awkward moment at a client...
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FRIDAYS WITH FROST: Caught in the “Cookie” Jar
Introducing Fridays with Frost, where we sit down with Simpli.fi CEO Frost Prioleau to get his insight on the week in AdTech. Follow him on Twitter @phrossed for a daily dose of programmatic...
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Fridays with Frost: Breaking Down Unstructured Data
Simpli.fi is unique among programmatic marketing platforms because it is able to leverage unstructured data. Simpli.fi CEO, Frost Prioleau, tells us what that is and why it matters in this week’s...
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FRIDAYS WITH FROST: DMA 2013 EDITION
Every Friday, we sit down with Frost Prioleau, CEO and Co-Founder at Simpli.fi to get his perspective on the week in AdTech. This week, Frost reports back from the Direct Marketing Association 2013...
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FRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS
This week, Simpli.fi CEO, Frost Prioleau discusses the measures Simpli.fi takes to safeguard their advertiser’s brand in real-time bidding environments. Q: A couple of brands got some not-so-great...
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It’s Time For You To Do Programmatic Video
It’s Time For You To Do Programmatic Video Video advertising on the web is huge business right now, growing at an exponential rate. And why wouldn’t it? As consumers, we’re watching more video online...
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Why is Video More Expensive Than Display?
If you’ve considered running online video advertising, and have looked into what it costs, you’ve probably discovered that video can run three to four times more than regular display advertising....
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