Real Time Bidding: A Definition of the Organizations Involved
A recent press release from Casale Media, Index Platform and Advertiser Perceptions revealed respondents want a clearer explanation on differentiators between RTB, private ad exchanges, supply side...
View ArticleSize Matters In Real Time Bidding — But How You Use it Matters Most
Real Time Bidding There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a thirsty crop of data brokers lining up to...
View ArticleSimpli.fi Welcomes Amber Benson As Vice President of Marketing
Simpli.fi is excited to welcome the newest addition to our leadership team. Digital marketing strategist and technology start-up veteran Amber Benson has joined us as our new VP of Marketing. With more...
View ArticleWhy Don’t You Know Why? An Open Letter to Agencies Buying Programmatic Media
Here’s an awkward moment at a client meeting. You: Unfortunately, our campaign didn’t meet it’s goals. Client: Why? You: Um, we’re still analyzing the data. Here’s an equally awkward moment at a client...
View ArticleFRIDAYS WITH FROST: Caught in the “Cookie” Jar
Introducing Fridays with Frost, where we sit down with Simpli.fi CEO Frost Prioleau to get his insight on the week in AdTech. Follow him on Twitter @phrossed for a daily dose of programmatic...
View ArticleFridays with Frost: Breaking Down Unstructured Data
Simpli.fi is unique among programmatic marketing platforms because it is able to leverage unstructured data. Simpli.fi CEO, Frost Prioleau, tells us what that is and why it matters in this week’s...
View ArticleFRIDAYS WITH FROST: DMA 2013 EDITION
Every Friday, we sit down with Frost Prioleau, CEO and Co-Founder at Simpli.fi to get his perspective on the week in AdTech. This week, Frost reports back from the Direct Marketing Association 2013...
View ArticleFRIDAYS WITH FROST: ENSURING QUALITY TRAFFIC IN RTB ENVIRONMENTS
This week, Simpli.fi CEO, Frost Prioleau discusses the measures Simpli.fi takes to safeguard their advertiser’s brand in real-time bidding environments. Q: A couple of brands got some not-so-great...
View ArticleIt’s Time For You To Do Programmatic Video
It’s Time For You To Do Programmatic Video Video advertising on the web is huge business right now, growing at an exponential rate. And why wouldn’t it? As consumers, we’re watching more video online...
View ArticleWhy is Video More Expensive Than Display?
If you’ve considered running online video advertising, and have looked into what it costs, you’ve probably discovered that video can run three to four times more than regular display advertising....
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